Paper plays an important role in color reproduction as its optical and surface properties affect how light is reflected. Therefore how color and tonal values appear when printed. The type of paper on which color is reproduced has a great impact on the way a color appears. The same color when printed on smooth coated paper is more reflective as the light is not diffused as it would be by the texture of a coarser uncoated paper.

When it comes to printing, it is important to understand how various colors appear when mixed together that can help to find accurate combinations to get the effect that you want. The basic principle is that when you see color red on a piece of paper such as the light striking it with the full range of colors, but the blue and the green is being absorbed while red is reflected back.

The industrial goods may it be paper, coating, paint or cosmetic, it must influence the buying behaviour of customers towards the product. The appearance and look of the product promote it globally. The manufacturers should produce high-quality goods by considering the color and appearance of the product.

A highly standardised practice at the time of production process requires assuring quality so that superior quality product having consistent color can be produced. To check the color measurement, various color measurement devices are used such as TP 110 Precision Color Device.

The white paper comes in various shades of white from very bright cool white to softer warmer pale ivory white. The brightness of a piece of paper is expressed on a scale of 1 to 100 with 100 being the brightest. The brightness of the papers can be judged by the optical brightness agents that are added to the texture of the papers. It enhances the whiteness of the papers. These whiteners are the chemicals that absorb UV lights and emit fluorescent rays at a specific wavelength to analyse the brightness of papers visually. The human eye measures the brightness of the papers as the white effect. It can be measured using a color measurement instrument

Presto is an authorised dealer of Testronix instruments that gives high quality TP 110 Precision Color device. The instrument offers accurate and best color measurement solutions to the manufacturers so that they can make changes in the manufacturing process in time before building the materials.