Paper plays an important role in color reproduction as its optical and surface properties affect how light is reflected. Therefore how color and tonal values appear when printed. The type of paper on which color is reproduced has a great… READ FULL BLOG

Water quality is difficult to identify. Quality is important in every aspect whether you are dealing with large bodies of water or the tiny bottles that you buy in the supermarket. When you go to the kitchen and fill your… READ FULL BLOG

Colors influence 59%-79% of purchase decisions of the customers. We find paints and coatings everywhere such as homes, offices, walls, furniture etc. Colors possess a great impact on the psychology of buyers. Cars have a variety of coatings applied to… READ FULL BLOG

Color measurement systems are used to evaluate a wide range of food products. The food products include formulated foods, meat products, spices, syrups etc. Visible light is found between 380 and 780 nm in the electromagnetic spectrum. When light hits… READ FULL BLOG

In order to sell glossy products, it is important to check the glossiness of products. As gloss is an aspect of visual perception of objects which is equally important as color when looking into the psychological impact of products on… READ FULL BLOG

Color is important for paint and coatings especially in industrial, marine, transportation etc. Color is used in the coatings industry for safety such as safety yellow, identification such as pipes coated blue signifies gas flowing through them, and for branding…. READ FULL BLOG

Color is an important factor to measure the quality assurance of food and beverages. Quality of food is strongly assessed by its color and color consistency represents the brand image. So, it is important to maintain color consistency. Color predetermines… READ FULL BLOG

Many fruits and vegetables are enormous in the super market. Colors lead consumers to judge differences in product properties. Almost 39 volunteers rated the expected properties of carrots with different colors. Lower saturation of orange was related to lower freshness… READ FULL BLOG

In our everyday lives, an infinite number of colors surround us. Colors are usually taken for granted but they play an important role in our daily lives. For example, the color of a person’s face displays a person’s health, colors… READ FULL BLOG

Consumers nowadays are savvier than ever. Their prime focus is on the safety and durability of Plastics. With the requirement of high-quality products, the urge for plastics based on color has increased. The need to maintain the primary color is… READ FULL BLOG

Gloss is an important feature of our visual perception of objects. The surface that has high reflectance are seen as glossy, shiny or lustrous. Less reflective surfaces are seen as semi-gloss or matt. The interaction of light with the physical… READ FULL BLOG

Colors are everywhere in our daily lives. Have you ever measured color? The Portable Spectrophotometer is a device used to measure colors. Colors are dependent on lights. We can analyse or recognise an object by its color like red apple,… READ FULL BLOG

Color errors lead to scrapped products, wasted time and extra expense for brands. To achieve color accuracy in textile, manufacturers make use of methods to test the color consistency in fabrics. The goal of any manufacturing process is to have… READ FULL BLOG

Cosmetics market offers a wide range of choices. Many people stick to a basic color palette that suits their look and style. Repeatability in cosmetic manufacturing is an essential part of quality. Color cosmetics are based on effective and consistent… READ FULL BLOG

Colors are an important part of the paints and coatings industry. It is used in car manufacturing, furniture, household products etc.  Many challenges are faced to ensure the color quality of products. Accurate color measurement helps in cost savings through… READ FULL BLOG

Gloss is referred to as comparing visual perception in various objects and surfaces. The interaction of light with the physical features of the surface used to develop gloss. Gloss meters are used to evaluate the shine of the surface to… READ FULL BLOG

The color of an object depends on the mix of light frequencies that reach our eyes. The mix depends on two things they are frequencies that the object absorbs and the frequencies in the original light source. The differences in… READ FULL BLOG

Each color in the light have several wavelengths when light reaches an object, some wavelengths get absorbed and others get reflected back. The green color of the leaf appears green because all other colors have been absorbed. A spectrophotometer is… READ FULL BLOG

Hues are picked to affect the view of the client about the nature of the item. Keeping the shading coding aside, there is a great deal of research work engaged with making the shading determination for prints and bundling. Energetic… READ FULL BLOG

Fuel is a significant piece of any vehicle, be it autos, trucks or planes. It is the life-producing battery for the vehicle because of which it kick begins to run. Covering most of energizes, we can see that every one… READ FULL BLOG

Coordinating the shading has been a long culture found in a paint shop. Prior days, the things were not so specialized. There were heaps of printed shading swatches and the customers and the painters used to coordinate their covered example… READ FULL BLOG

Shading assumes a significant job is affecting the brain science of an individual. It is regularly stated, what you see is the thing that you eat. In the event that your dishes aren’t treat to eyes, they are positively not… READ FULL BLOG

Shading is a significant parameter in pretty much every industry. Shading characterizes the property of the material, consistency of the creation line, exactness in materials, etc. Furthermore, shading strongly affects the brain science of people and hues are unequivocally influenced… READ FULL BLOG

Shading coordinating may sound basic however a troublesome piece of item fabricating crosswise over verticals is, and makers go to extraordinary degree to guarantee shading consistency all through their creation line. It gets extreme to keep up a similar shade… READ FULL BLOG

In plastic industry, there are various clarifications behind rejections and shading is one of the genuine reasons. Keeping up the consistency is one of the best troubles. Resolute plastic packings are used in customer items and other essential applications. In… READ FULL BLOG

The shade of sugar means that its immaculateness. There are global gauges that indicate the sugar quality order. Furthermore, to guarantee that there must be a typical language to comprehend the dimensions of sugar immaculateness, they built up ghastly investigation… READ FULL BLOG

With expanding threat identified with consumable things, the manner in which we consider nourishment quality control should be possible, has been changed. Bundled organic products juices have seen the significant effect of this change. With buyers ending up increasingly more… READ FULL BLOG

Modular Kitchen furniture is highly demanded by today’s millennial generation. No one wants a boring kitchen now. Consumers are very particular now a days for the color, gloss degree and texture of the furniture which are to be fitted in… READ FULL BLOG

Our everyday life is encompassed by brands. Telephone brands, nourishment brands, apparel brands and so forth. Why we are so fixated on them? Well the appropriate response can be numerous yet will just direct you to that single word –… READ FULL BLOG

Proficient painting is the interest of inventive inside structuring. These days painting has gone to another dimension of inventiveness. It has shine, it has surfaces, prints and so forth. Everybody need their divider to state their identity. Climate it’s a… READ FULL BLOG